First, a word about the modern day phenomenon that is Groupon. Like many people, I was first introduced to Groupon by what has to have been the most politically incorrect Superbowl ad of all times. Nonetheless, I'm a subscriber, and I quite enjoy getting my daily offers, even when the deal is something I'm not the least bit interested in. Groupon prides itself not only on its deals, but on its "signature write-ups" of the offers. One Groupon employee called them "absurdist poetry" in a recent Vanity Fair article. Here's the lead-in for the kayak deal:
"As with the lycanthrope and the centaur, two ancient beast/man hybrids, the word "kayak" comes from the Greek word meaning "half man, half boat." Unleash your aquatic side with today's Groupon at Tarpon Bay Explorers on Sanibel Island."
Really, how could we resist that pitch, especially when it was only $13 for two hours of kayaking?